Interbrand Design Forum Teams With Michaels To Create New Store Experience
Consumer insights key to creating prototype with smart space allocation to maximize brand and ROI
View ArticleThe Value of Brands
Design Forum has changed its name… sort of. When we became part of Interbrand in 2002, we kept the name of the company that I founded in 1978. Since then, we’ve evolved from a pure design entity into a...
View ArticleDybvad Promoted to CEO of Interbrand Design Forum
Carpenter to focus on Interbrand North America
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Retailers Need to Think Like Revolutionaries
There wasn't an Evolutionary War for a reason. In the pre-dawn of U.S. history, the new settlers wanted more than to just evolve the British rule, it had to be overthrown. A new start, a clean slate....
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Why you Need to be Tougher than a Building Inspector
So I’m sitting in a Starbucks in Sacramento CA waiting to meet with the city planner regarding a new building design and notice the building across the street has an HVAC unit mounted at the peak of a...
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For Better or Worse, Environment Influences Choice
While I was listening to WNYC Radiolab the other day I came across an interesting episode centered on choice and decision making influencers. Being a designer, I am always searching for new ideas and...
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What American Designers in Asia Need to Know
Stay ahead of rapid expansion Singapore, Seoul, and Mumbai are cutting edge markets and this means high expectations. Going into a project as a designer in these cities is intimidating. Shoppers live...
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Q: When is Post Important to Kellogg’s?
A: When I’m shopping at my local Kroger. No, not the “Post” as in Raisin Bran; I’m referring to the physical post, or column, that is in the cereal aisle at my store. The scene is this: my wife asks me...
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To Create Memorable Brand Experiences, Engage the Senses
So it's that time of year again. Over the next three months, you can find me at my kid's high school athletic field, watching his soccer team practice four nights a week. I rather enjoy those days....
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Like Dove Chocolate and Gallo Wine, Brands Can Join Forces to Delight Shoppers
In the world of shopper sciences and retail design, we enjoy many in-depth discussions about strategic adjacencies, cross promotion opportunities, complimentarity studies and the like. We spend our...
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Rack Wrecks the Nordstrom Brand
When asked for my favorite brand, I am always quick to respond with Nordstrom. In my mind they achieve highest honors on my list of favorite shopping venues. I have several reasons for loving them so...
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The Opening Ceremony, an Underutilized Retail Design Moment
Do you remember your first iPod? I bet you do. I bet you remember the feel of the box in your hand. How it looked. I bet you remember cracking it open Like a book! I bet the minimalist feel, crisp...
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Keep the Store New
Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the...
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Expanding Choice Requires Shrinking Space
It's a great time to be a consumer. We have more choices than ever and we wake up each morning to even more. Something tells me that the future, either near or far, will be no different. Endless...
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The Store of the Future is an Ingenious Retrofit
When you ask an architect to envision the Store of the Future, their mind races with the opportunities of the clean sheet of paper, unlimited budgets and unlimited resources! The reality of the store...
View ArticleRetail: The Three Laws of Attraction
Exactly what is it that gives a brand, a product or experience so much appeal that I can't resist the urge to indulge? How can something not even remotely on my radar find its way into my heart and...
View ArticleInterbrand Design Forum Partners with La-Z-Boy on New Concept Store Design...
Award-winning new look aligns with “Live Life Comfortably” campaign
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